The problem with fixing climate change lies in the marketing. Telling the skeptics that the apocalypse is coming and it's all their fault is going to be a fruitless tactic. You'd never buy a car if the salesman said, "You really need this Volvo, you cellphone-texting, makeup-applying, Kindle-reading, breakfast-eating, finger-gesturing, spilled-your-open-container-all-over-your-unbelted-toddler-in-your-lap moron. We both know you're going to wrap this car around a busload of orphans, but with this car you'll probably live to do it again." Oddly enough, people don't like being told that they are irresponsible and stupid.
Instead, one should appeal to our sense of triumph over adversity. Humans have settled the globe, tamed the wild, discovered knowledge and technology, defeated the Nazis, put men on the freakin' Moon and invented seedless watermelon. Forget the blame game and just pitch the climate change problem as the next great human challenge to overcome. Then, not only will we solve the problem, but a bunch of white guys will get rich doing it.
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